Kroger Opens Dallas Warehouse That Can Fulfill Orders in Minutes

Kroger’s new e-commerce fulfillment center has opened and employees have started making deliveries according to a Dallas Morning News article from July 28. They say,

“Kroger’s new e-commerce fulfillment center is now open, and its employees have started making deliveries in blue refrigerated box trucks throughout Dallas-Fort Worth from southern Dallas.

The largest U.S. supermarket chain opened the 350,000-square-foot facility that cost $55 million to build on Thursday. Kroger, with its U.K. technology partner Ocado, is opening several such e-commerce centers in the U.S., even in markets where it doesn’t have stores.

The city of Dallas approved $5.7 million worth of incentives three years ago for Kroger to build the facility in southern Dallas. It’s at 4221 Telephone Road, just south of I-20 in an area that has attracted warehouse development.”

Kroger Co. launched the new customer fulfillment center in Dallas according to an article from Supermarket News. They say,

“The Kroger Co. has officially launched a new Ocado Group-powered customer fulfillment center in Dallas and gone live with another in the Detroit area under its four-year-old partnership with the United Kingdom-based online grocery specialist. 

Kroger said Thursday that the 350,000 square-foot robotic warehouse in Dallas, announced in September 2019, will bring 500 jobs to the Dallas-Fort Worth metropolitan market and receive support from automated “spoke” facilities in Austin and San Antonio, Texas, and in Oklahoma City. Each spoke will serve as a last-mile cross-docking site that will extend Kroger Delivery to more areas, with the Oklahoma City facility enabling Kroger to serve a 36th state, Oklahoma, where it currently lacks brick-and-mortar stores.

The fulfillment centers use robotics and machine learning for online grocery orders and extend Kroger’s reach.


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