$200 million is the projected revenue for Arlington’s Wrestlemania 38 as it is expected to welcome 47 countries and all the states according to a Dallas Morning News article from March 29. They say,
“The economic boost is projected to top $200 million, said Monica Paul, executive director of the Dallas Sports Commission. She said that estimate includes revenue from transportation, lodging, food and beverage, retail sales, business services and recreational activities.
WrestleMania 38 is expected to draw fans to Arlington from 47 countries and all 50 states.
This year is a repeat performance in Arlington for WWE’s marquee event. The city hosted the one-day WrestleMania 32 in 2016, which generated over $170 million for the region. It was the best-attended WWE event at the time, with 101,763 fans in attendance.
“We like to do things bigger and better here in Dallas, and we want to see that happen again,” Paul said.”
In preparation for the event, organizers including vice president for special events, John Saboor, dedicated merchandise stores, events as well as meet and greet of WWE superstars according to a WFAA article from March 31 which reports,
“The WWE Superstore Axxess at the Kay Bailey Hutchison Convention Center provides one-stop shopping for a variety of merchandise. There is decades of memorabilia to enjoy.
There are also chances for fans to spot some of their favorite WWE superstars at a variety of events between Dallas and Arlington
The WWE is describing it as an action-packed and family fun weekend with many options for fans to enjoy.
“They’ve come early, they’re going to stay late, and they’re going to spend a lot,” Saboor added.
Wrestlemania 38 will be using an entire week to culminate for the Sunday performance. Huge numbers of fans are expected to come to Arlington but Arlington won’t be the only city enjoying the number of people as the entire D-FW is expecting to benefit from the entire event.